Lotus is a brand about connecting women globally, seeking to foster and realize business opportunities.

They are a group of women who've come together to focus on supporting women in global business expansion. They do this through sustainability, environmental stewardship and equity lens. Their organization drives progress, builds relationships and supports women in reaching their goals responsibly and ethically.

The Lotus icon represents a connection with the shapes touching and showcases a literal lotus flower. The colour scheme is calm and welcoming, making it approachable and stylish. A user-friendly brand guide is designed for practical use across all platforms and media.